TO THE NINETIES:
arrival of the credit card nation in America with ATMs and digital
shopping had taken just thirty years to materialize. As the
plastic money culture of debt and consumption began to go global,
fierce resistance to it began to develop among many other countries.
The idea of a debt-driven society began to find many critics.
In 1997, the collapse of Asia's economy had real-life consequences
for many people who did not live in cyber-space. The subsequent
collapse of the Russian economy a year later further increased
concerns that the global economy was standing on weak foundations.
the final year of the Nineties, the first serious protests against
globalization erupted in Seattle, during the World Trade Organization
meetings. The protests rapidly became a media event to many
people's surprise. The concept of globalization became a hot
issue that would not go away. Enviornmentalists and trade unionists
had formed a new alliance to protest the effects of the Post-industrial
society on a global level.
health of the planet could no longer be segregated from the
emerging global consumer market and a new debate about how to
allocate global resources was now urgently called for. But who
would make these decisions and how would the debate be framed?
The global media was now part of the global market and its values
were dictated by those who controlled the global economy. America
was now seen as the center of the new global order that had
emerged after the end of the Cold War. Most Americans were unaware
of this new development. But, they would soon get a rude awakening.