The Cultural Creatives

The Cultural Creatives

Dear Team:

I had a nice retreat at Olema and also had a very interesting talk with the top brass at the Institute of Noetic Sciences this week. It seems that a silent revolution has been brewing in America for the last generation or so. Silent in the sense that this social development I'm going to discuss briefly has been below the radar of the national media here. So what I'm now going to introduce to all of you is the new social concept of the Cultural Creatives.

Since the 1960's up to now, a certain segment of the American population has embraced a set of values that encorporates serious ecological and planetary perspectives, emphasis on relationships, women's issues, commitment to spirituality and psychological development, disaffection with large modern institutions and also with left and right politics and growing rejection of materialism and status display. This new group was only 6% in numbers in the 1960's and now has reached the 26% water-mark. This is a leap of in a single generation. You could say this group comprises the Baby Boomers and New Agers that Harvest of Gems aims at with great force, but this group seems to encompass much more than these two groups. To a certain degree it also encompasses some of the children of the Baby Boomers aswell.

What the Cultural Creatives seem to want is not just enviornmental regulation, but REAL ecological sustainability. Also real authenticity is now demanded from them at home, stores, work, and politics. Cultural Creatives also want the BIG PICTURE thing in news stories and advertising. The Cultural Creatives are still not fully aware of themselves as a collective body and a new growing political force in America.But for better or worse Harvest of Gems was probably written for this group.

The other two 25% groups in America are the religious fundamentalists, both the old and new right. Plus the secular " humanists " or secular materialists who basically run the country. They are sometimes called " liberals " but basically this group controls most of academia, all the multinational corporations, and the huge military establishment in America. The religious fundamentalists fear psychic phenomena as the work of the devil and most secularists don't believe in it at all. They are products of the modern scientific age. The age before quantum mechanics. The secularists mostly do not see any sentiency in matter. Thus big and global industrial development is seen as the end all and be all of everything of this powerful group.

The EU in 1997, did a research paper on whether Cultural Creatives existed in Europe and discovered that they do indeed exist, but it is not clear whether they existed in the same equivalent numbers as in America. I invite all of you to write to me or to the group about this critical cultural issue as it has big reprucussions for the marketing of Harvest in your countries. Most of the American media and publishing industry is secular materialist. It does not cater to the Cultural Creatives. I suspect that this is the same in both Eurasia and also South America.

It would be very interesting to see whether this kind of social division existed in China, Japan, Russia and Eastern Europe. My own experience in Israel and Mexico tells me this story. In the 1970's Israel had a religious fundementalist minority which has grown in numbers now. But the bulk of the Israeli population was secular materialist both then and now. This division also remains today and the antagonism between these two groups is growing. Perhaps, now there is a tiny cultural creative minority in Israel, but Dov might be in a better position to verify this than me.

Mexico is still mostly a third world country and a big bulk of the peasant population believes in spirits, but it is not the same kind of new born belief as in Europe and America. It's very old. The Americanized Mexican middle class is small in its culturally creative component and has is mostly secular materialist or religious. But not like the rigid fundementalist and materialist types found in America. Perhaps the Mexican social spread exists like this in China aswell but with an even smaller religious component. This is just a speculation on my part.

To be frank with you the Harvest of Gems saga with its mild form of renunciation probably would freak out most Cultural Creatives in America. Not to mention all the religious fundis and materialists aswell. Yet without some kind of real renunciation no true spiritual insights are really possible. The Yopi is an American phenomena to be sure and it will probably both speak aswell as shock some American cultural creatives, but it is not really a radical form of renunciation like a Hassidic master in Russia in the 18th century or a saintly Indian sadhu of yesterday or today in the Himalayas. No. But I must tell you all now, that even the mild form of renunciation I took in the 1990's had great psychological benefits and was a source of great miraculous wonder for me even as it was seen as a threat by most of my fellow Americans culturally creative and otherwise.

I invite you all to CHIME in.....


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