a Name in the Mind
I'm on vacation at Olema. As you all know I wrote my books,
had them self-published, and then had them all translated with
your help on the web. All this while I was trying to master
the learning curve about the promotion of things in general.
I Fired no less than four promotion people in the last two years
and I finally realized I had to solve the promotion puzzle all
by myself. I went into the library and 45 books later found
the right author with the right ideas.
I was trying to start a publicity campaign without building
up a brand-name first. Now it's going to be EASY. I will try
out my new formula in a radio interview here in Marin county
late next month.
If this works I will write an article for the Brazilian and
Chinese teams who are already well advanced in promoting my
works....then if that works. Russia and France are next. I have
developed some contacts there....
Building a brand is about burning an idea in the human mind.
It can be a good idea. It can be a bad idea. But once people
trust the idea. You're on your way....St.Paul, Hitler, Marx,
Ronald Reagan, and John F. Kennedy all understood this powerful
In a media enviornment of increasing global buying and selling--building
consumer trust in a confusing world of symbolic noise is really
crucial. Even terrorists are beginning to understand this. 9/11
and Al Qaeda are now powerful brand names for recruiting new
terrorists. Just like MacDonald's Hamburgers lure hungry familes
to the counter. Beatles records can attract music lovers and
Kalvin Klein jeans can certainly attract the fashion-conscious.
Yes, even Joyce, Salinger, and Kerouac are literary brands for
very specialized markets.
I now have the brand strategy for all my written works in TOTO....Indeed,
I maybe the first writer in history to brand his own work and
then have it translated and sold globally via the web with--independently
out-sourced and networked labor--that's also highly specialized
Much more soon.